![]() The gameplay in Warhammer: Chaos & Conquest is very similar to other online management titles available mainly for Android operating systems. That said, in this game, you aren't leading a human army but one of the many armies of Chaos. Therefore, we developed this “plan B” in case of a rejection.Warhammer: Chaos & Conquest is an online strategy and management game set in the Warhammer Fantasy universe, specifically in the Old World, a continent ruled mainly by human armies. ![]() You might be surprised to find that less polished and tweaked visuals convert better!Ī practical example from the game Love and Passion by Goodgame Studios shows part of the original video and part of the backup app preview video.įor the clarity of communication, we wanted to remove the UI, but no matter how good your intentions are, this could already be considered as manipulation of reality by Apple. Having two creatives also enables you to run an A/B test, both in Google Play and App Store. You might not need to use it, but if you do, it’ll be ready and waiting. If you can afford the extra investment, prepare a more conservative alternative in advance. If you’re short on resources, have another concept ready as well as allocated design resources for the day following the expected review. However, knowing there’s a real risk of rejection, you should always have a plan-B in place to manage any unnecessary delays in releasing a new update. The truth is as marketers, we will always push boundaries to reach a better app store conversion rate. If you’ve read this far, it should be apparent what things to avoid when developing your previews. Kacper Chwaliński, ASO manager at Huuuge Games, told me in a conversation: “Plain screenshots are a 100% safe solution, but probably aren’t the best choice from a business perspective.”
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